etting out the details beforehand ensures that you and your production house are on the same page, and will save you a lot of time in future..and money as well

Here are five key questions you need to ask before hitting that record button:

  1. The Purpose of This Video?
    Making video for its own sake is pointless. Defining a clear goal at the outset will keep your efforts focused and effective. What do you want to accomplish with your video? eg If you want to show clients how to use your latest product, you could create a demonstration video. But if you want to raise awareness about the product, you’ll want to focus instead on what it can do and how it can help your target market.